What aspect does 'Placement' refer to in the FTC's evaluation standards?

In the context of the Federal Trade Commission's evaluation standards, 'Placement' refers specifically to the location of information relative to a claim. This aspect is crucial because it can influence how consumers perceive and understand the information presented in advertising.

The position of statements, disclaimers, or qualifying information can significantly impact their visibility and the likelihood that consumers will notice them. For example, if important disclaimers are buried in fine print far from the primary message, it may lead to misunderstandings or assumptions that consumers make while processing the advertisement. Ensuring that relevant information is appropriately placed helps maintain transparency and compliance with fair advertising practices.

The other aspects, while they play significant roles in evaluating advertisement claims, do not pertain directly to 'Placement.' Clarity of language pertains to how easily consumers can understand the message, prominence relates to the visual weight and visibility of the claim within the advertisement, and legal review references ensuring that the claims comply with applicable laws. Each of these contributes to effective advertising but does not define 'Placement' as specified in the FTC's evaluation standards.